Oil Industry News And Media Coverage

ROTELLA Transcript—Dairy Farm Trial

[Title] Shell ROTELLA^®

Real World Testing for Shell Rotella CK4 Heavy Duty Engine Oils – Dairy Farm Trial

Description: Narrator and interviewees discuss the benefits of Shell ROTELLA heavy-duty engine oil.

[Background music plays] Soft keyboards

[Graphic] [Shell ROTELLA]

[In vision]

As narrator begins, scene opens on a swirling collage of heavy-duty trucks and equipment performing their daily tasks, and then we begin to see other images: lab technicians, Shell Rotella engine oil being manufactured, etc. Images expand to become short videos of heavy-duty equipment being used in real-world settings: hauling quarried materials, working in heavy snow, landscaping. Narrator begins to introduce a specific trial on a dairy farm as heavy-duty tractors perform farmwork.

[Voiceover]

Narrator: Shell Rotella heavy-duty engine oil continuously works to deliver hardworking protection to customers who need it most. That’s why the people at Shell Rotella didn’t stop at the lab. They went beyond…to combine work in the lab with real-world testing. Their family of CK-4 next-generation heavy-duty engine oils were tested in real businesses whose vehicles and equipment are vital to their success.

One such trial is at this dairy farm.

[Card]

DAIRY FARM TRIAL

[In vision]

Equipment used on a farm, as Lad, a dairy farm owner, begins to speak. We see various buildings and operations of the dairy farm.

[Card]

LAD

DAIRY FARM OWNER

Lad: There’s probably four or five generations of dairy farmers in my family. We take a lot of pride in the job that we do here…there’s a lot of history in what we do.

[In vision]

Video of the daily work on a dairy farm continues as we begin to hear another voice, that of Brenda, another dairy farm owner.

[Card]

BRENDA

DAIRY FARM OWNER

[In vision]

Interior shot of the facilities as Brenda talks about dairy farm life.

Brenda: Dairy farms operate 365 days out of the year. There is never any downtime on a dairy farm, so it is vital that our equipment works properly.

[In vision]

Narrator continues as we see video clips of tractors, etc., being used in the snow on a dairy farm.

[Card]

TESTED: 2 YEARS

VEHICLE TYPE: JOHN DEERE TRACTORS

Narrator: For two years, Shell Rotella tested in a range of tractor models, from newer to almost half a century old. Even in older equipment, the results were impressive: Compared to the previous generation, oil analysis proved that the updated oils outperformed in wear, extreme temperature performance, and resistance to oil breakdown.

[Card appears as narrator speaks the words]

OUTPERFORMED IN:

WEAR

EXTREME TEMPERATURE PERFORMANCE

RESISTANCE TO OIL BREAKDOWN

[In vision]

Dairy farm equipment being used throughout the farm and in the snow, as Brenda appears briefly.

Brenda: We’ve had a lot of success with the new products that we’re using in our tractors, and we’re happy to be a part of the testing and research that’s going on. We think that it’s a win-win for both companies.

[In vision]

As narrator speaks, we see a variety of heavy-duty vehicles and equipment performing various tasks in different types of weather conditions.

Narrator: This is just one story that demonstrates the lengths Shell Rotella has gone to test the new generation of Shell Rotella products—part of over 40 million miles of real-world testing and over 50,000 man hours in off-road application…all so you can be confident Shell Rotella will continue to deliver the protection and performance that your hard work demands.

[Card appears as narrator speaks]

ON AND OFF HIGHWAY

OLD OR NEW ENGINES

[In vision]

Video returns to collage images of vehicles, equipment and settings.

Narrator: It’s proven protection, evolved to work even harder for you.

Shell Rotella. The engine oil that works as hard as you.

[End card, shown as narrator speaks the words]

[Shell ROTELLA logo]

The Engine Oil That Works As Hard As You.

[End card]

[Shell logo]

[Five-note Shell jingle plays as video closes]

ROTELLA Transcript—Heavy Duty Engine Oil

[Title] Shell ROTELLA^®

Real World Testing for Shell Rotella CK4 Heavy Duty Engine Oils

Description: Narrator and interviewees discuss the benefits of Shell ROTELLA heavy-duty engine oil.

[Background music plays] Soft keyboards

[Graphic] [Shell ROTELLA]

[In vision]

As narrator begins, scene opens on a swirling collage of heavy-duty trucks and equipment performing their daily tasks, and then we begin to see other images: lab technicians, Shell Rotella engine oil being manufactured, etc. Images expand to become short videos of heavy-duty equipment being used in real-world settings: hauling quarried materials, working in heavy snow, landscaping. Narrator begins to introduce a specific trial on a dairy farm as heavy-duty tractors perform farmwork.

[Voiceover]

Narrator: Shell Rotella heavy-duty engine oil continuously works to deliver hardworking protection to customers who need it most. That’s why the people at Shell Rotella didn’t stop at the lab. They went beyond…to combine work in the lab with real-world testing. Their family of CK-4 next-generation heavy-duty engine oils were tested in real businesses whose vehicles and equipment are vital to their success.

Take a look at one such trial at this dairy farm.

[Card]

DAIRY FARM TRIAL

[In vision]

Equipment used on a farm, as Lad, a dairy farm owner, begins to speak. We see various buildings and operations of the dairy farm.

[Card]

LAD

DAIRY FARM OWNER

Lad: There’s probably four or five generations of dairy farmers in my family. We take a lot of pride in the job that we do here…there’s a lot of history in what we do.

[In vision]

Video of the daily work on a dairy farm continues as we begin to hear another voice, that of Brenda, another dairy farm owner.

[Card]

BRENDA

DAIRY FARM OWNER

[In vision]

Interior shot of the facilities as Brenda talks about dairy farm life.

Brenda: Dairy farms operate 365 days out of the year. There is never any downtime on a dairy farm, so it is vital that our equipment works properly.

[In vision]

Narrator continues as we see video clips of tractors, etc., being used in the snow on a dairy farm.

[Card]

TESTED: 2 YEARS

VEHICLE TYPE: JOHN DEERE TRACTORS

Narrator: For two years, Shell Rotella tested in a range of tractor models, from newer to almost half a century old. Even in older equipment, the results were impressive: Compared to the previous generation, oil analysis proved that the updated oils outperformed in wear, extreme temperature performance, and resistance to oil breakdown.

[Card appears as narrator speaks the words]

OUTPERFORMED IN:

WEAR

EXTREME TEMPERATURE PERFORMANCE

RESISTANCE TO OIL BREAKDOWN

[In vision]

Dairy farm equipment being used throughout the farm and in the snow, as Brenda appears briefly.

Brenda: We’ve had a lot of success with the new products that we’re using in our tractors, and we’re happy to be a part of the testing and research that’s going on. We think that it’s a win-win for both companies.

[Music transitions to more upbeat keyboards]

[In vision]

We see a truck drive toward a quarried area, with terraced rock and a green quarry lake. As the narrator speaks, we see loaders, dump trucks, etc., perform their duties.

[Card]

OFF-ROAD QUARRY TRIAL

Narrator: Shell Rotella also tested an off-road quarry equipment in demanding conditions, where a single haul truck costs a million dollars and a single hour of downtime costs five thousand dollars.

[Card]

TRUCKS TESTED:

Cat 775 Haulers

Komatsu WA-600 Loader

[In vision]

As narrator continues, we see a chart entitled “QUARRY TEST OIL ANALYSIS.” The x-axis shows the numbers 0, 250, 500 and 750 for Oil Age, Hours. The y-axis shows the numbers 0, 25, 50, 75, 100 and 125 for Iron, ppm. An in-motion ascending blue line represents CJ-4 and a lower in-motion ascending line represents CK-4.

Narrator: In the 11-month trial, Shell Rotella showed low wear metals and samples drawn, which indicates excellent bearing wear protection.

[In vision]

As narrator continues, we see a chart entitled “MINUTES TO OXIDATION ONSET.” The y-axis shows a bottom number of 0 and a top number of 400 for Minutes of Oxidation Onset*. There are three boxes of varying height on the x-axis: a low gray box for Industry Test Minimum, a medium-height red box for Previous Shell ROTELLA^® Triple Protection^®, and a much taller white box for Shell ROTELLA^® T4 Triple Protection^®. There is a footnote below: *ACEA E9 minimum of 65 minutes

Narrator: Plus further lab tests indicated oxidation protection more than doubles.

[In vision]

A skip loader drops quarried materials into a dump truck.

[Super]

Compared to previous generation Shell Rotella

Narrator: Shell Rotella also proved to be outstanding in engine cleanliness, which could mean longer engine life and lower operating costs. As you can expect from Shell Rotella, their CK-4 oils meet a number of key OEM specs. There are also no compatibility concerns, so you can switch mid-cycle with no performance issues.

[Card appears as narrator speaks]

MEETS OEM SPECS

NO COMPATIBILITY ISSUES

[Music transitions again]

[In vision]

Landscaping trucks move past each other on a residential street.

[Card]

LANDSCAPING BUSINESS TRIAL

Narrator: Shell Rotella tested CK-4 oils in extreme temperatures and a variety of duty cycles at this landscaping business.

[Card]

TRUCKS TESTED:

Ford F550s

[In vision]

Equipment used in a large landscaping business, as Ryan, an operations manager, begins to speak. We see various vehicles, equipment and workers performing related chores.

[Card]

RYAN

OPERATIONS MANAGER

Ryan: The equipment in our industry is a huge part of our business, for getting projects done on time…. Throughout the summer, they will be hauling mulch, soil, gravel. Also pulling the trailer. And then in a winter, throughout a snow storm, it’ll be loaded with salt. They’ll have a plow, and we push the most we can get out of the trucks.

[In vision]

Landscaper checks the oil level in his engine.

[Card]

EXCELLENT WEAR PROTECTION

Narrator: Tested over two years, CK-4 oils showed low wear metals and samples, indicating excellent wear protection.

[Music transitions for end of video]

[In vision]

As narrator speaks, we see a variety of heavy-duty vehicles and equipment performing various tasks in different types of weather conditions.

Narrator: These are just a few of the stories that demonstrate the lengths Shell Rotella has gone to test the newest generation of Shell Rotella products—part of over 40 million miles of real-world testing and over 50,000 hours in off-road application…all so you can be confident Shell Rotella will continue to deliver the protection and performance that your hard work demands.

[Card appears as narrator speaks]

ON AND OFF HIGHWAY

OLD OR NEW ENGINES

[In vision]

Video returns to collage images of vehicles, equipment and settings.

Narrator: It’s proven protection, evolved to work even harder for you.

Shell Rotella. The engine oil that works as hard as you.

[End card, shown as narrator speaks the words]

[Shell ROTELLA logo]

The Engine Oil That Works As Hard As You.

[End card]

[Shell logo]

[Five-note Shell jingle plays as video closes]

ROTELLA Transcript—Landscaping Trial

[Title] Shell ROTELLA^®

Real World Testing for Shell Rotella CK4 Heavy Duty Engine Oils – Landscaping Trial

Description: Narrator and interviewee discuss the benefits of Shell ROTELLA heavy-duty engine oil.

[Background music plays] Soft keyboards

[Graphic] [Shell ROTELLA]

[In vision]

As narrator begins, scene opens on a swirling collage of heavy-duty trucks and equipment performing their daily tasks, and then we begin to see other images: lab technicians, Shell Rotella engine oil being manufactured, etc. Images expand to become short videos of heavy-duty equipment being used in real-world settings: hauling quarried materials, working in heavy snow, landscaping. Narrator begins to introduce a specific trial for a landscaping business as heavy-duty tractors and trucks perform various work.

[Voiceover]

Narrator: Shell Rotella heavy-duty engine oil continuously works to deliver hardworking protection to customers who need it most. That’s why the people at Shell Rotella didn’t stop at the lab. They went beyond…to combine work in the lab with real-world testing. Their family of CK-4 next-generation heavy-duty engine oils were tested in real businesses whose vehicles and equipment are vital to their success.

[In vision]

Landscaping trucks move past each other on a residential street.

[Card]

LANDSCAPING BUSINESS TRIAL

Narrator: One such trial is at this year-round landscaping business, where extreme temperatures and a variety of duty cycles is standard.

[Card]

TRUCKS TESTED:

Ford F550s

[In vision]

Equipment used in a large landscaping business, as Ryan, an operations manager, begins to speak. We see various vehicles, equipment and workers performing related chores.

[Card]

RYAN

OPERATIONS MANAGER

Ryan: The equipment in our industry is a huge part of our business, so getting projects done on time…. Throughout the summer, they will be hauling mulch, soil, gravel. Also pulling the trailer. And then in a winter, throughout a snow storm, it’ll be loaded with salt. They’ll have a plow, and we push the most we can get out of the trucks.

[In vision]

Landscaper checks the oil level in his engine.

[Card]

EXCELLENT WEAR PROTECTION

Narrator: Tested over two years, CK-4 oils showed low-wear metals and samples, indicating excellent wear protection.

[In vision]

As narrator speaks, we see a variety of heavy-duty vehicles and equipment performing various tasks in different types of weather conditions.

Narrator: This is just one story that demonstrates the lengths Shell Rotella has gone to test the new generation of Shell Rotella products—part of over 40 million miles of real-world testing and over 50,000 man hours in off-road application…all so you can be confident Shell Rotella will continue to deliver the protection and performance that your hard work demands.

[Card appears as narrator speaks]

ON AND OFF HIGHWAY

OLD OR NEW ENGINES

[In vision]

Video returns to collage images of vehicles, equipment and settings.

Narrator: It’s proven protection, evolved to work even harder for you.

Shell Rotella. The engine oil that works as hard as you.

[End card, shown as narrator speaks the words]

[Shell ROTELLA logo]

The Engine Oil That Works As Hard As You.

[End card]

[Shell logo]

[Five-note Shell jingle plays as video closes]

ROTELLA Transcript—Quarry Trial

[Title] Shell ROTELLA^®

Real World Testing for Shell Rotella CK4 Heavy Duty Engine Oils – Quarry Trial

Description: Narrator discusses the benefits of Shell ROTELLA heavy-duty engine oil.

[Background music plays] Soft keyboards

[Graphic] [Shell ROTELLA]

[In vision]

As narrator begins, scene opens on a swirling collage of heavy-duty trucks and equipment performing their daily tasks, and then we begin to see other images: lab technicians, Shell Rotella engine oil being manufactured, etc. Images expand to become short videos of heavy-duty equipment being used in real-world settings: hauling quarried materials, working in heavy snow, landscaping. Narrator begins to introduce a specific trial for a quarry business.

[Voiceover]

Narrator: Shell Rotella heavy-duty engine oil continuously works to deliver hardworking protection to customers who need it most. That’s why the people at Shell Rotella didn’t stop at the lab. They went beyond…to combine work in the lab with real-world testing. Their family of CK-4 next-generation heavy-duty engine oils were tested in real businesses whose vehicles and equipment are vital to their success.

[In vision]

We see a truck drive toward a quarried area, with terraced rock and a green quarry lake. As the narrator speaks, we see loaders, dump trucks, etc., perform their duties.

[Card]

OFF-ROAD QUARRY TRIAL

Narrator: In this quarry trial, Shell Rotella tested an off-road quarry equipment in demanding conditions, where a single haul truck costs a million dollars and a single hour of downtime costs five thousand dollars.

[Card]

TRUCKS TESTED:

Cat 775 Haulers

Komatsu WA-600 Loader

[In vision]

As narrator continues, we see a chart entitled “QUARRY TEST OIL ANALYSIS.” The x-axis shows the numbers 0, 250, 500 and 750 for Oil Age, Hours. The y-axis shows the numbers 0, 25, 50, 75, 100 and 125 for Iron, ppm. An in-motion ascending blue line represents CJ-4 and a lower in-motion ascending line represents CK-4.

Narrator: In the 11-month trial, Shell Rotella showed low wear metals and samples drawn, which indicates excellent bearing wear protection.

[In vision]

As narrator continues, we see a chart entitled “MINUTES TO OXIDATION ONSET.” The y-axis shows a bottom number of 0 and a top number of 400 for Minutes of Oxidation Onset*. There are three boxes of varying height on the x-axis: a low gray box for Industry Test Minimum, a medium-height red box for Previous Shell ROTELLA^® Triple Protection^®, and a much taller white box for Shell ROTELLA^® T4 Triple Protection^®. There is a footnote below: *ACEA E9 minimum of 65 minutes

Narrator: Plus further lab tests indicated oxidation protection more than doubles.

[In vision]

A skip loader drops quarried materials into a dump truck.

[Super]

Compared to previous generation Shell Rotella

Narrator: Shell Rotella also proved to be outstanding in engine cleanliness, which could mean longer engine life and lower operating costs. As you can expect from Shell Rotella, our CK-4 oils meet a number of key OEM specs, and there are also no compatibility concerns, so you can switch mid-cycle with no performance issues.

[Card appears as narrator speaks]

MEETS OEM SPECS

NO COMPATIBILITY ISSUES

[In vision]

As narrator speaks, we see a variety of heavy-duty vehicles and equipment performing various tasks in different types of weather conditions.

Narrator: This is just one story that demonstrates the lengths Shell Rotella has gone to test the new generation of Shell Rotella products—part of over 40 million miles of real-world testing and over 50,000 hours in off-road application…all so you can be confident Shell Rotella will continue to deliver the protection and performance that your hard work demands.

[Card appears as narrator speaks]

ON AND OFF HIGHWAY

OLD OR NEW ENGINES

[In vision]

Video returns to collage images of vehicles, equipment and settings.

Narrator: It’s proven protection, evolved to work even harder for you.

Shell Rotella. The engine oil that works as hard as you.

[End card, shown as narrator speaks the words]

[Shell ROTELLA logo]

The Engine Oil That Works As Hard As You.

[End card]

[Shell logo]

[Five-note Shell jingle plays as video closes]