Penske Truck Leasing and Shell Rotella are Going Farther Together.
Nov 17, 2016
Shell Rotella understands the needs of customers like Penske Truck Leasing, working closely with them to provide a strong product that works hard for customers.
Shell Rotella - Penske Truck Leasing
ROTELLA Transcript—Penske Truck Leasing
[Title] Shell ROTELLA®
Shell Rotella – Penske Truck Leasing
Description: Interviewee discusses the benefits of Shell ROTELLA heavy-duty engine oil.
[Background music plays] Soft keyboards; sound of truck roll-up door being closed as Penske logo appears
[Graphic] [PENSKE logo]
Rental Leasing Logistics
[Shell ROTELLA logo] | AND | [PENSKE logo] | Rental Leasing Logistics
As music begins, the inside of a box truck is shown with five bottles of different-weight Shell ROTELLA engine oil sitting on the truck-bed floor. As the music continues, the Shell and Penske logos are shown, and then the voice of Paul Rosa, a senior vice president for Penske Truck Rental, is heard. Moments later, he appears in view next to a large truck cab. As he speaks, we see a semi pulling into a service bay, as well as video of a Penske facility and a Shell Rotella bottling plant with workers performing various tasks.
SVP Procurement & Fleet Planning
Penske Truck Rental
Paul: Penske truck leasing is a company that helps move the things that moves the world forward. We do that by operating and maintaining a diverse fleet of over 240,000 vehicles across a thousand locations around the country. And we need solid partners to help us make our operation more efficient. And we know we have that in Shell.
As a service bay garage door rises, we see Paul Rosa entering the bay. He circles around a truck to inspect it. The video continues with Paul and a service technician viewing the engine, as the technician uses an extractor to check the engine oil.
Paul: We are constantly evaluating to see how the vehicles are performing with the oil that’s in it. With as many vehicles as you have running and with how many miles those vehicles run, and in different climates they run in, and the different applications they run in, having sound motor oil is one of the most important things we can have. We need to understand how the CK-4 is going to perform over a six-, seven-, eight-year period as our vehicles run. We are very excited to work with Shell over the last several years to develop the latest technology of heavy-duty oils in the CK-4 product.
Lab technicians appear to be examining the oil that has been extracted from the engine.
Paul: And we’re equally excited to work on the next generation of oils.
We see Paul walking and then in a discussion with a Shell Rotella representative in the service bay. A technician checks oil levels in the engine. Again, we see the lab where engine parts and oils are being tested by lab technicians. The video cuts to the service technician reaching for a bottle of Shell Rotella T4 and then pouring the contents into a funnel in the engine.
Paul: Our relationship with Shell I would consider one of the best that we could have with a supplier. Because they’re good listeners. They understand what the industry needs. They’re looking to improve the products that they have. They want to make the Rotella brand and the Rotella products the best they can possibly be. And they understand the amount of testing that goes on—it is not just build something and put it out there. And that’s what Shell does a great job with. They find ways to make the product better.
THE NEXT EVOLUTION
IN HARDWORKING PROTECTION
Below the super, three images appear one by one:
First image: $1.5 MILLION SPENT PER PC-11 FORMULATION
Second image: 40,000,000 MILES OF ON-HIGHWAY TESTING
Third image: 32,400 HRS SHELL SCIENTISTS SPENT DEVELOPING CK-4 AND FA-4 OILS
Now fully serviced, the truck cab begins to pull out of the service bay.
Paul: All of our customers, we feel, work hard—and we work hard for them. One of the things that makes our partnership so strong is that our partners work with us just as hard.
The video fades to white and the end card appears.
[Shell ROTELLA logo]
The Engine Oil That Works As Hard As You.™
[Five-note Shell jingle plays as video closes]