Shell Premier Heavy Duty Installer Program
We’ve designed our Premier Heavy Duty Installer Program to help businesses like yours thrive. With customer growth tactics, staff training tools, and digital services, your company can stay on the inside lane.
Drive Incremental Traffic
With drain intervals getting longer, foot traffic is even more important. So we’ve developed ways to help drive additional traffic to your locations.
DIGITAL TOOLBOX
Our suite of digital tools, which are fully customizable to your business, are designed to run successful campaigns and increase traffic.
MEDIA SUPPORT
Shell Rotella® advertising through a national media plan driving truckers to the Shell Rotella installer locator.
Contact us to learn more about the program and how to join.
Increase Your Margins
We’ve created a pack of easy-to-understand tools for the Shell Rotella range, so your employees can recommend the right products and upsell better.
TRAINING
Our guides and videos explain the differences between Shell Rotella tiers and viscosities, to help select the right product for customers.
SALES MATERIALS
Our sales materials explain the features and benefits of Shell Rotella products for stronger recommendations.
Improve Operational Efficiency
Save time with our support programs, developed to ensure your physical stores and digital presence are set up for success.
SITE ASSESSMENT
We’ll send an industry expert to find ways to improve your operational efficiency.
LITE DIGITAL AUDIT
This service evaluates your online presence and gives guidance on how to upgrade it.
Contact us to learn more about the program and how to join.