Now in its 37th year, the annual Shell ROTELLA® SuperRigs Truck Beauty Contest recognizes hardworking drivers and their custom rigs. The contest began back in 1982 as a way to bring together and celebrate hardworking drivers throughout North America. Over the years, we have seen our contestants take the “working truck” to a whole new level – the level of Super Rig!

Shell ROTELLA® SuperRigs has grown into the premier truck beauty contest in North America. Contestants all compete for $25,000+ in cash and prizes and a chance to be chosen for a spot in the coveted Shell ROTELLA® SuperRigs Calendar. Our awards include categories such as: Best of Show, Tractor/Trailer, Classic, Best Chrome, Best Interior to name a few.

We understand that it takes a special type of person to be a trucker and Shell ROTELLA® SuperRigs is the perfect event to celebrate the drivers, the industry and the awesome trucks that move a nation and with plenty of space, a beautiful backdrop, and a large variety of food options on site – Trails is the perfect place to pay tribute to some of North America’s most hardworking men and women. Join us on July 25 - 27 at Trails Travel Center in Albert Lea, MN to experience it first-hand!

We encourage you to bring the whole family to enjoy live entertainment, beautiful trucks, food and games - It’s going to be a weekend that you don’t want to miss!


Why Participate?

The only thing more giant than the competition are the prizes! Truck Owners and Truck Drivers have an opportunity to compete for over $25,000 in cash and prizes.