Meet The Shell Rotella Unsung Heroes

Title: Shell Rotella Unsung - A life in the day of hard work: Ranching - Transcript

Duration: 5:31

Description: This film tells the story of Bill Wright and his seven sons who help him run the family's 800-acre cattle ranch in southern Utah.

[Driving fast-paced music plays]

[Video footage]

Opening sequence see’s fast movement of vehicles and livestock on across various farms, fields & ranches.

[Text Display]

Unsung. A life in the day of hard work.

[Text Display]

A Shell Rotella hardworking experience.

[Text Display]

Smith Mesa, Utah

[Video footage]

We see clips of people prepping, riding and caring for the horses on the ranch.

[Text Display]

Bill Wright. Owner, Wright Ranch.

[Voiceover]

I WAS BORN AND RAISED ON THIS CATTLE RANCH. I WOULD CALL MYSELF A COWBOY. AND I WOULD CALL MY SEVEN SONS, COWBOYS, COWMEN, HORSEMEN TO THE FULL EXTENT. I LEARNED FROM MY DAD AND HE LEARNED FROM HIS DAD AND I TAUGHT MY SONS AND THEY'RE TEACHING THEIRS.

[Text Display]

Jake Wright. Horseman.

[Voiceover]

EVER SINCE I WAS LITTLE THIS IS ALL I EVER WANTED TO DO WAS RIDE. SHOOT, I'VE SPIT ON A HORSE MORE THEN I'VE DONE ANYTHING ELSE.

[Voiceover]

BOYS HAVE TO BE THERE EVERYDAY

[Voiceover]

I'VE GOT A LOT OF FOUND MEMORIES ON THIS MOUNTAIN. WE GOT ABOUT 800 ACRES AND MY DAD HAS BEEN THE BOSS FOREVER. THERE ARE 13 KIDS AND I'M RIGHT IN THE MIDDLE. WE BREED CATTLE FOR BEEF AND TODAY WE ARE GATHERING THEM UP. AND BRANDING THEM. THOSE ARE LEGAL MARKS AND THEY DECLARE OWNERSHIP.

[Video footage]

We see clips of the cattle on the ranch.

[Voiceover]

I'VE FOUND THAT RANCHING TEACHES A WORK ETHIC THAT SPREADS ON

TO ANY FACET OF LIFE YOU WANT TO GO INTO

[Voiceover]

I LEARN FROM MY DAD ALL THE TIME, HE'S PATIENT BECAUSE IF YOU ARE DEALING WITH THE LONELIEST CRITTER ON GOD'S GREEN EARTH AND IT YOU DON'T HAVE PATIENCE YOU AINT GOING TO GET ANYWHERE.

[Voiceover - noise from the field]

MOVE ALONG, EASY...

OH, THAT'S WHAT WE DIDN'T WANT.

GO AROUND THE OAK, LISTEN I SAID GO AROUND THE OAK.

[Voiceover]

HE'S A GOOD COW HAND, HE'S THE ONE THAT TAUGHT ALL OF US EVERYTHING WE KNOW. BUT HE LIKES THINGS DONE HOW HE WANTS THEM

[Voiceover - noise from the field]

I WANT A LITTLE PRESSURE ON HER

I GOT IT

[Voiceover]

I'M KIND OF HARD HEADED, THINGS NEED TO BE DONE MY WAY. 

[Voiceover - noise from the field]

THAT'S WHAT THE DOCTOR ORDERED.

[Video footage]

We see various works happening on the farm.

[Voiceover]

THE THING I ENJOY ABOUT WORKING WITH MY SONS IS THAT I DON'T HAVE TO SIT BACK AND STEW, I CAN TALK TO THEM, EVEN IN A BOISTRESS WAY. HAHA. AND THEY CAN FORGIVE ME.

THEY ARE REALLY GOOD HELP AND THEY GET A LOT ACCOMPLISHED. AND NOT JUST ON THE RANCH. I TAKE PERSONAL PRIDE IN MY BOYS BEING SADDLE BRONK RIDERS. WOULD TAKE CLAIM AS THE CLASSIC EVENT OF RODEO.

[Video footage]

The video switches to a rodeo location

[Voiceover]

YEA...IT'S WILD IN EAGLE MOUNTAIN, TONIGHT YOU'RE AT UTAH AND IF YOU KNOW RODEO, YOU KNOW THE WRIGHT BROTHERS AND THEY ARE OUT TONIGHT AT THE SADDLE BRONC RIDING.

CODY IS A TWO TIME WORLD CHAMPION, JESSE IS THE REIGNING. WORLD CHAMP, ALEX IS RIDING GOOD, I JUST MADE MY FIRST NATIONAL FINALS, IT'S SOMETHING WE ALL LIKE TO DO.

[Voiceover]

HOW MANY WRIGHT BROTHER FANS ARE HERE TONIGHT, ALRIGHT. SHOOT NUMBER FIVE THIS IS JESSE WRIGHT. YES, YES

[Voiceover]

TO RIDE A BRONCO YOU HAVE TO BE IN RHYTHM WITH THE HORSE FOR

EIGHT SECONDS AND THE HIGHEST SCORE POSSIBLE IN 100 POINTS

[Voiceover]

LOOK AT THE LENGTH OF SPUR STROKE THERE, UNBELIEVABLE

[Voiceover]

WHEN I AM SITTING ON THERE BRONC, I'M JUST THINKING SPUR, SPUR LIKE HELL. YOU GOT TO STAY BACK AND LIFT AND SPUR, IF YOU AINT DOING THEM THREE THINGS, HE'S GOING TO PUT YOU DOWN PRETTY FAST.

[Video footage]

We see rodeo riding in the ring.

[Voiceover]

AND HERE IS JAKE WRIGHT

LOOK AT THIS, YEA, COME ON, COME ON, COME ON JAKE

YES SIR

[Voiceover]

PEOPLE SAY THAT I'M REAL COMPETITIVE BUT IT'S NOT THAT I'M COMPETITIVE I JUST WANT TO BE THE BEST AT WHAT I'M DOING. IF YOU ARE TRYING YOUR BEST AND GIVING IT EVERYTHING YOU GOT, YOU CAN'T DO ANYMORE THEN THAT.

[Video footage]

We see the 4 brothers on screen.

[Voiceover]

JESSE IS FIRST, I'M SECOND, CODY IS THIRD AND ALEX IS NUMBER

ONE IN OUR HEARTS. 

[Video footage]

We see further everyday life on the ranch.

[Voiceover]

ALL OF MY SONS HAVE BEEN WINNERS BECAUSE THEY HAVE BEEN TAUGHT THAT YOU GET OUT THINGS JUST ABOUT WHAT YOU PUT IN THEM. SO IF YOU PUT A BIG EFFORT IN THEN YOU GET BIG REWARDS.

[Text Display]

How Do you work hard?

Join the conversation at youtube.com/rotellaunsung

[Static Display]

Rotella packshot on screen with Shell Pecten.

[Text Display]

Shell Rotella. The engine oil that works as hard as you.

Title: Shell Rotella Unsung - A life in the day of hard work: Farming - Transcript

Duration: 4:06

Description: This film tells the story of Ron Enos, a fifth generation farmer of Enos Family Farms, famous for harvesting some of the most delicious organic cherries, peaches, nectarines, apricots, and strawberries in Northern California.

[Driving fast-paced music plays]

[Video footage]

Opening sequence see’s fast movement of vehicles and livestock on across various farms, fields & ranches.

[Text Display]

Central Valley California

[Video footage]

We open on two men talking

[Voiceover]

THE CUCUMBERS WE'RE O.K. WITH RIGHT NOW.

WE MIGHT NEED TO PICK SOME LATER. DEPENDS ON HOW BUSY IT'S GOING TO GET.

[Video footage]

We skip to scenes of a man working in his field (picking and harvesting fruit), driving through the grounds of his farm and speaking to the camera.

We also see scenes of fresh produce from the farm being sold in the farm shop.

[Voiceover]

MY DAILY ROUTINE IS SEVEN DAYS A WEEKS FOR MOST OF THE YEAR. I'LL START AT SUN-UP AND THE DAY WILL LAST SOMETIMES UNTIL THE SUN GOES DOWN OR CLOSE TO IT. ON THIS PARTICULAR WEEKEND WE CAN NOT PICK TOO MUCH. BECAUSE THEIR MAY BE AS MANY AS THIRTY-FIVE THOUSAND CLIENTS THAT COME INTO TOWN. AND BEING ONE OF THE ONLY ORGANIC, VEGETABLE, FRUIT GUYS AROUND. I'LL BE MAKING THIS ROUTE EVERY HOUR AND A HALF JUST TO BRING BACK FRESH FRUIT TO DEAL WITH THE DEMAND AT THE MOMENT.

WE'RE CHOOSING TO PICK RIPE FRUIT AS EARLY IN THE DAY AS POSSIBLE. AND THE REASON FOR THAT IS BECAUSE THE COOL NIGHTS BRING THE TEMPERATURE DOWN WITHIN THE FRUIT AND VEGETABLES SO THEY HOLD THEIR QUALITY RATHER THAN TRYING TO PICK THEM A LITTLE GREEN AND LET THEM RIPEN IN A BOX.

[Voiceover Change]

THE QUALITY OF THESE ARE FANTASTIC.

[Voiceover Change]

WE ARE LITERALLY PICKING SOMETHING AND SELLING IT AT HOURS OF HARVEST.

WE'RE TRYING TO OFFER SOMETHING THAT YOU'RE NOT GOING TO FIND AT

THE GENERAL STORE. IN THE BRENTWOOD AREA, YOU HAVE GOT SOME OF THE WORLD'S

BEST SOIL THAT WE CAN GROW MOST ANYTHING IN. IT'S BEEN A FARMING COMMUNITY FROM WHEN IT FIRST SETTLED OVER A HUNDRED YEARS AGO. AND I WAS BORN INTO IT, AND I'M SIXTH GENERATION ON MY MOTHER'S SIDE, AND THIRD ON MY FATHER'S SIDE.

I BASICALLY WANTED TO FARM ALL MY LIFE AND SO, I WENT TO SCHOOL AND GOT A DEGREE IN AGRICULTURE. AND THEN ABOUT FOUR YEARS AGO, MY WIFE AND I STARTED

THIS ORGANIC FARMING OPERATION, HERE IN BRENTWOOD.

[Voiceover Change - someone serving the in farm shop)

WIFE: HERE'S ONE, TWO, THREE AND SEVENTY-FIVE IN CHANGE, THANK YOU.

[Voiceover Change]

OUR FARM IS A FAMILY FARM BECAUSE MY DAUGHTER AND MY SON BOTH HELP US THROUGHOUT THE YEAR. MY MOTHER IS ALSO A BIG HELP WITH SALES.

[Voiceover Change - someone serving the in farm shop)

MOTHER: THESE ARE THREE DOLLARS AND FIFTY CENTS A POUND.

[Voiceover Change]

AND AS AN EXTENDED FAMILY OF PEOPLE WHO HAVE BEEN KIND ENOUGH TO HELP ME GET MY FEET ON THE GROUND.

[Voiceover Change - someone serving the in farm shop)

DO YOU NEED ANYTHING? MOTHER: YES, I NEED STRAWBERRIES; WE'RE SOLD OUT ON THEM.

[Voiceover Change]

ORGANIC FARMING IS QUITE A BIT MORE DIFFICULT THAN CONVENTIONAL FARMING. AND I GOT FRIENDS WHO THINK I'M QUITE A BIT CRAZY FOR DOING THIS

BUT IT'S A WAY IN WHICH WE WANT TO LIVE OUR LIVES AS FAR AS HOW WE WORK, WHAT WE'RE HANDLING, AS WELL AS THE FOOD THAT WE BRING HOME AND CONSUME.

IT ALSO ALLOWS ME TO DO SOMETHING DIFFERENT THAN ALL THE NEIGHBORS THAT I HAVE AROUND THE AREA. I THINK IT'S BECOMING MORE AND MORE IMPORTANT TO PEOPLE.

YOUNG PEOPLE ARE STARTING TO EVALUATE FOOD THAT'S COMING TO THEM AND THEIR CHILDREN. OLDER FOLKS ARE ALSO REALIZING THAT WHAT THERE PUTTING INTO THEIR BODIES MAKES A DIFFERENCE ON HOW THEY FEEL AND HOW THEY'RE LIVING THEIR LIVES.

AND IT'S FANTASTIC AND WE THANK PEOPLE FOR COMING AND SPENDING THEIR HARD-EARNED MONEY WITH US AND THEY TURN AROUND AND TELL US, NO, THANK YOU VERY MUCH FOR GROWING ORGANICALLY AND BEING HERE. SO, THAT'S VERY REWARDING.

FARMING TO ME IS MORE THAN JUST A JOB; IT IS SOMETHING THAT I ENJOY THOROUGHLY ANY GIVEN DAY. AND I'M HAPPY TO GO HOME, AND FEEL GOOD ABOUT WHAT I'VE DONE THAT DAY.

[Text Display]

How Do you work hard?

Join the conversation at youtube.com/rotellaunsung

[Static Display]

Rotella packshot on screen with Shell Pecten.

[Text Display]

Shell Rotella. The engine oil that works as hard as you.

Title: Shell Rotella Unsung - A life in the day of hard work: Snow Plow - Transcript

Duration: 3:53

Description: This film tells the story of Chris Bonen, a snowplow driver in the Upper Peninsula, of Michigan, one of the most intense, snow-ridden places in the United States. 

[Driving fast-paced music plays]

[Video footage]

Opening sequence see’s fast movement of vehicles and livestock across various farms, fields & ranches.

[Text Display]

Unsung. A life in the day of hard work.

[Text Display]

A Shell Rotella hardworking experience.

[Text Display]

Upper Peninsula, Michigan

[Video footage]

We see scenes of Upper Peninsula covered in snow. People riding around on snowmobiles, shovelling snow, etc.

[Voiceover]

JOHN DEE: WE GOT A WINTER STORM WARNING IN EFFECT OVER NIGHT TONIGHT WE WILL SEE SNOW DEVELOPING AND RAPIDLY INCREASING IN INTENSITY TOMORROW IS GOING TO BE FULL OF SNOW, VERY WINDY AND A WHOLE LOT COLDER.

[Video footage]

We see Chris Bonen driving in his truck through the snow. The camera is pointing towards his face from the passenger side.

[Voiceover]

CHRIS BONEN: WELL JOHN DEE SAYS WE'RE GOING TO GET A LOT MORE SNOW IN THE NEXT THREE DAYS.

[Text Display]

Chris Bonen. Snow Plow Driver.

[Video footage]

We see Chris Bonen talking to camera in a work station background.

[Voiceover]

THIS SHOULD THE LAST STORM WE'RE GOING TO GET FOR THE YEAR WHICH I HOPE IT IS BECAUSE EVERYBODY IS PRETTY TIRED OF IT.

[Text Display]

John Dee. Meteorologist.

[Video footage]

We see video footage of Upper Peninsula, some of the landscape, and snow ploughs at work.

[Voiceover Change]

MY NAME IS JOHN DEE AND I HAVE ONE OF THE FEW JOBS THAT WHEN YOU ARE WRONG EVERYBODY KNOWS ABOUT IT.

WE ARE ALMOST AT THE TOP OF THE UNITED STATES SURROUNDED BY THE SHORES OF LAKE SUPERIOR, 400 MILES NORTH OF CHICAGO.

EAST OF THE ROOKIES, THE KEWEENAW PENINSULA IS ONE OF THE SNOWIEST PLACES IN THE WHOLE UNITED STATES.

SNOW PLOW DRIVERS UP HERE ARE UP AGAINST A BIGGER JOB THEN YOU ARE GOING TO FIND ANYWHERE. A PLOW COULD GO DOWN A ROADWAY AND WHEN IT'S SNOWING HEAVILY AND WE'VE GOT 40 MPH WINDS LIKE WE ARE GOING TO HAVE TOMORROW THAT ROAD CAN GET CLOSED BACK IN WITHIN A MATTER OF MINUTES.

[Voiceover Change]

THE PROBLEM RIGHT NOW IS WE GOT ABOUT THREE FEET ON THE GROUND

AND THERE IS REALLY NO WHERE TO PUSH IT.

TOMORROW IF WE DO HAVE ENOUGH WIND, IT COULD BE BAD I GUESS WE WOULD JUST HAVE TO WAIT AND SEE.

 [Text Display]

4:00 a.m.

[Voiceover]

WAKE UP AT FOUR IN THE MORNING AND IT'S SNOWING, THE NAME OF THE GAME IS TO GET EVERYTHING DONE AS FAST AS YOU CAN.

I TRY TO GET ALL OF MY RESIDENTIAL CLIENTS WRAPPED UP AT ABOUT SEVEN O'CLOCK. SO I TRY TO DRIVE PRETTY FAST TO GET EVERYTHING DONE.

MY DOG'S NAME IS BRAN AND HE COMES WITH ME EVERYDAY FOR MORALE BECAUSE I SPEND ABOUT 12 HOURS IN THE TRUCK.

IT SEEMS TO BE GETTING A LOT WINDIER NOW AND MAKING VISIBILITY A LOT HARDER.

HAVING ONE TRUCK IS A LITTLE STRESSFUL JUST BECAUSE IF GET STUCK THE WHOLE OPERATION IS SHUTDOWN.

AND THE SPACES WE HAVE TO MANEUVER IN ARE BAD RIGHT NOW I DON'T HAVE A LOT OF ROOM TO WORK, SO I END UP SMASHING MY BACK BUMPER AND TAILGATE, SO MY TRUCK TAKES A LOT OF ABUSE.

I NEED A NEW TRANSMISSION, NEW BUMPER, BROKE THE PLOW A LITTLE BIT, SO THAT MAKES IT A LITTLE BIT STRESSFUL.

I DON'T FEEL LIKE I CAN REST EASY TILL I GET EVERYBODY OUT TO WORK OR SCHOOL OR WHERE EVER THEY NEED TO BE.

AND THEN I TRY TO HELP OUT ELDERLY PEOPLE OR PEOPLE THAT ARE HAVING A TOUGH TIME MOVING SNOW THEMSELVES.

I THINK IT'S MORE OR LESS A SMALL TOWN THING TO HELP EACH OTHER OUT.

MY EXERCISE FOR THE DAY.

TO LIVE IN THE U-P, YOU DEFINITELY NEED TO LIKE SNOW OTHERWISE YOU ARE GOING TO GO CRAZY.

I FEEL LIKE A ACCOMPLISH SOMETHING AT THE END OF THE DAY, JUST GLAD IT'S OVER WITH, HOPE IT DOESN'T SNOW THE NEXT DAY.

[Text Display]

How Do you work hard?

Join the conversation at youtube.com/rotellaunsung

[Static Display]

Rotella packshot on screen with Shell Pecten.

[Text Display]

Shell Rotella. The engine oil that works as hard as you.

Title: Shell Rotella Unsung - A life in the day of hard work: Logging - Transcript

Duration: 4:56

Description: This film tells the story of Myles Anderson, a fourth generation logger on the California Coast who's hard work is instrumental in helping to run his family's business and drive the local economy.

[Driving fast-paced music plays]

[Video footage]

Opening sequence see’s fast movement of vehicles and livestock across various farms, fields & ranches.

[Text Display]

Unsung. A life in the day of hard work.

[Text Display]

A Shell Rotella hardworking experience.

[Text Display]

North Coast, California.

[Video footage]

We see scenes of North Coast California, the ocean, and what looks like an early start at a logging park.

[Text Display]

Myles Anderson. Owner, Anderson Logging.

[Video footage]

We see Myles talking to camera.

[Voiceover]

I'M ABOUT FOURTH GENERATION OF MY FAMILY TO BE IN THE LOGGING BUSINESS AND I KNEW FROM AN EARLY AGE THAT THIS IS WHAT I WANTED TO DO.

[Video footage]

We see video footage of Myles out in his truck. Throughout the video, we see different video footage of logging in action. Trees being chopped down and transported.

TODAY, WE HAVE THREE DIFFERENT OPERATIONS GOING ON. WE DO PRETTY MUCH EVERYTHING IN THE PROCESS FROM FALLING TREES, PUTTING THEM ON TRUCKS AND HAULING THEM TO THE SAW MILL.

A LOT OF THESE JOBS ARE THIRTY, FORTY MILES FROM OUR SHOP.

WE'RE HARVESTING TIMBERS RIGHT IN THE HEART OF THE REDWOOD FOREST. OUR SEASON IS VERY SHORT AND SO THERE IS A LOT OF PRESSURE TO GETTING THOSE

LOGS TO THE SAW MILL AND ANY LITTLE HICCUP CAN CAUSE US A LOT OF PROBLEMS.

VERY STRANGE TO HAVE RAINFALL LIKE THIS, THIS TIME OF YEAR, BUT SOMETIMES, THAT'S MY LUCK.

THERE'S A LOT OF THINGS MOVING, A LOT OF THINGS OUT OF CONTROL AND IT'S A VERY DANGEROUS ENVIRONMENT. AND INTRODUCING RAIN INTO IT MAKES EVERYTHING MAKES EVERYTHING MORE RISKY.

WE'RE GOING TO TURN OFF THE MAIN ROAD AND HEAD UP THE HILL WHERE THE YARDERS WORK IN HERE.

A LOT OF THE RULES WE HARVEST TIMBER UNDER ARE TO PROTECT, THE SPOTTED OWL, AND THE SALMON.

THE IDEA IS TO KEEP THE IMPACT UP ON THE RIDGE TOP AND AWAY FROM THE STREAM.

SO, WE OPERATE A LOT ON STEEP SLOPES. FIFTY, SIXTY PERCENT SIDE-SLOPES ARE NOT UNCOMMON. SO, WE DO A LOT OF CABLE LOGGING AND IT'S ALLOWED US TO ACCESS TIMBER THAT OTHERWISE WOULD BE VERY DIFFICULT TO REACH.

THERE'S A UNIT DOWN THERE THAT HASN'T BEEN CUT YET.

THE ONLY WAY TO HARVEST THE TIMBER IS TO GO DOWN BY HAND AND FOR A TIMBER-FALLER, BEING DOWN THERE IS VERY DANGEROUS.

YOU'RE TALKING ABOUT SEVERAL THOUSAND POUND TREES AND WHEN THEY HIT, THERE'S LOTS OF STUFF MOVING.

AT TIMES, IT'S DIFFICULT TO GET OUT OF THE WAY FAST ENOUGH.

WORKING IN WET CONDITIONS FOR THE HILLSIDE SLICKER, IT'S HARD TO GET FOOTING. IT MAKES EVERYTHING JUST THAT MORE DANGEROUS.

BEFORE WE CAN CUT DOWN A TREE, ON ANYONE'S PROPERTY, IN THE STATE OF CALIFORNIA, THEY HAVE TO HAVE A TIMBER HARVEST PLAN WHICH TELLS YOU WHAT YOU CAN CUT. AND BY GOING IN AND DOING SINGLE TREE SELECTION THE IDEA IS TO LET THE YOUNG TREES TAKE THE WATER AND SUNLIGHT THE BIG TREES HAD AND GROW VERY RAPIDLY.

WHEN YOU TALK TO GENERAL PUBLIC, AND YOU MENTION LOGGING THEY SEE THESE GREAT, BIG CLEAR CUTS. THEY DON'T SEE THE KIND OF STUFF WE'RE TODAY HERE IN THE NORTH COAST CALIFORNIA.

[Video footage]

We see historic scenes of Fort Bragg.

THE HISTORY OF FORT BRAGG REVOLVES AROUND THE EARTHQUAKE THAT LEVELED SAN FRANCISCO IN THE EARLY NINETEEN-HUNDREDS. THEY NEEDED LUMBER TO REBUILD AND IT DIDN'T MATTER HOW THEY GOT IT.

UP AND DOWN THE COAST, JUST ABOUT EVERY RANCH HAD A SAW MILL. THE LOGS WERE EXTREMELY DIFFICULT TO MOVE, AND EARLY ON THEY WERE LOADED ONTO SHIPS AND TAKEN OUT TO SAN FRANCISCO AND OTHER DESTINATIONS.

THERE WAS A LOT OF ROUGH PRACTICES. THEY DIDN'T HAVE THE EQUIPMENT THAT WE HAVE TODAY AND I THINK THERE WAS DEFINITELY A NEED FOR CHANGE WITHOUT A DOUBT.

[Video footage]

We cut back to different video footage of logging in action. Trees being chopped down and transported. 

RIGHT NOW, THE UNITED STATES OF AMERICA HAS MORE TIMBERLAND THAN IT DID A HUNDRED YEARS AGO. AND THAT IS BECAUSE THEY'RE NOT CLEARING AS MUCH LAND AND IT'S THE REFLECTION OF THE TIMBER INDUSTRY'S ABILITY TO REGROW TREES, ALSO.

GROWING UP WITH THESE GUYS, IT'S ALMOST LIKE YOUR FAMILY.

WORKER: VAMANOS TIME TO GO HOME? TIME TO GO HOME.

I THINK THAT A LOT OF GUYS WHO FLOCK TO LOGGING HAVE AN EXTREME WORK ETHIC. THERE'S A CERTAIN AMOUNT OF PRIDE THAT GOES WITH BEING ABLE TO SEE WHAT YOU ACCOMPLISHED IN A DAY.

THAT TEACHES YOU A LOT ABOUT WHO YOU ARE AS A PERSON AND WHAT YOU'RE CAPABLE OF DOING.

[Text Display]

How Do you work hard?

Join the conversation at youtube.com/rotellaunsung

[Static Display]

Rotella packshot on screen with Shell Pecten.

[Text Display]

Shell Rotella. The engine oil that works as hard as you.

Title: Meet The Veteran Farming A Future For Their Community - Transcript

Duration: 6:49

Description: In 2010, US ARMY Veteran couple Tyler and Liz Boggs developed a long-abandoned property in Sherwood, Oregon and founded Heart 2 Heart Farms to support a natural, sustainable way of life for themselves and the local community. The farm builds a mutually beneficial work-trade community where 50+ volunteers keep the farm running to provide 100% organic food to Veterans and people of all income levels. In partnership with the local Portland VA, they bring groups of Veterans to the farm as a sanctuary for nature-based healing and help thousands of families in the surrounding community, along with food banks, corporations, and disaster relief efforts.

Tyler and Liz Boggs work hard. Shell ROTELLA is committed to making sure that hard working individuals like Tyler and Liz can count on our engine oils.

[Driving fast-paced music plays]

[Video footage]

We open on a man in the forest chopping wood..

[Voiceover - Tyler]

Hard work to me means working with or without acknowledgement.

It means working when it's cold, and when it's dark, when nobody else is willing to.

[Video footage]

We switch between video footage of Liz and Tyler speaking to camera, and working on the farm throughout this video.

[Voiceover Change - Liz]

Veterans, they know what hard work is.

[Voiceover - Calling to animals]

Come here. C'mon.

[Voiceover - Liz]

They know that it can get so much worse.

[Text Display]

Unsung. A life in the day of hard work.

Veteran Couple Tyler and Liz Boggs own and operate a farm in Sherwood, Oregon.

[Voiceover - Liz]

Farming isn't the rosy red picture of a farm on a cereal box. It's dirty and it's sweaty and it's smelly. This property was not a farm when we got here.

[Text Display]

Liz Boggs. Co-Owner Heart2Heart Farms.

[Text Display]

Tyler Boggs. Co-Owner Heart2Heart Farms.

[Voiceover - Tyler]

Everything was 10 feet tall with blackberries and poison oak.

[Voiceover - Liz]

It had been abandoned for several years.

[Voiceover - Tyler]

It took four hours to hack our way to the top of the property with a machete.

[Voiceover - Liz]

It was totally worth it and I had all the energy because it was fueled by love.

[Voiceover - Tyler]

I married so far above my station, it's ridiculous. She's my better half by far.

[Voiceover - Liz]

Tyler is the love of my life.

[Voiceover - Tyler]

Liz is brilliant.

[Voiceover - Liz]

So we met online. It was love at first site. Day two he proposed and I said yes. I'd never realized how much my military service actually helped him because he had someone he could relate to and talk with.

[Voiceover - Tyler]

I enlisted in the army in 1996. I spent the first year and a half at Fort Lewis.

[Video footage]

We skip between old military photographs of both Tyler & Liz

[Text Display]

Tyler Boggs.

- E4 Ammunitions Specialist, Second ID, Fort Lewis, Washington.

- 2nd Infantry Division & 1st Battalion Special Forces Group, Japan.

I was second ID and spent most of my time actually in the fields, we'd go out for 90 days at a time and do everything from desert training to cold weather training.

[Voiceover - Liz]

I'd got this picture taken during one of my trainings. Me hauling lots of gear and movin' around with my M16.

[Text Display]

Liz Boggs.

- Captain, US ARMY Nurse Corps.

- 121 Combat Support Hospital, South Korea

- Ft Sam Houston, TX and Ft Lewis, WA

[Voiceover - Liz]

My first duty station was at a combat support hospital in South Korea and they threw me into the crews that were picking up the soldiers that came off of the flights from Iraq with freshly amputated arms and legs and covered in sand.

[Voiceover - Tyler]

I remember hitting my knees in the desert and God, if you would just let me get home, I will spend every single day grateful and appreciative.

[Voiceover - Liz]

Tyler had quite a bit of struggle with PTSD and his adjustment to civilian life.

[Voiceover - Tyler]

The combination of some pretty intense physical injuries shattered both arms.

My back's broken in four spots. Liz found that a lot of the pain was due to inflammation which was really a result of foods that I was eating.

So, originally when Liz decided to go chemical free, it was because she had been diagnosed with esophageal cancer.

[Voiceover - Liz]

Long story short, I leaned that what I was taking into my body had a drastic effect on my health and I really wanted to do the same with Tyler.

[Video footage]

We return to footage of the farm, and Tyler and Liz speaking to camera.

[Voiceover - Tyler]

Just through diet and changing lifestyles, she was able to reverse her esophageal cancer and was able to reduce my inflammation. I've lost 80 pounds. My energy level's higher than it's ever been. We decided to go 100% organic. Our food bill went to over $1200 a month (snaps) overnight.

What does the rest of the world do if they wanna get chemical free? $1200 a month is outrageous. So we started to raise all our own food.

[Text Display]

In 2010, Tyler and LIz founded Heart 2 Heart Farms to support a natural, sustainable way of life. The farm provides organic food to veterans, and people of all income levels.

[Voiceover - Liz]

Phoebe! Julie! Come here.

[Voiceover - Liz]

We started getting more chickens and more turkeys and we started getting cows and pigs.

We saw our health improving and our friends and family did too.

So, they started asking us for eggs, meat, produce. It really started growing organically pardon the pun.

[Text Display]

Food Pantry

[Voiceover - Tyler]

So, the food pantry got started by accident and we were sourcing fresh fruits and vegetables

for livestock feed and they pulled the pallets out of the truck that was gonna go to the dump,

and put it into our truck, bring it here and unload it and start good from bad and gigantic percent of them were still incredibly beautiful and so we announced on social media that we had a bunch of excess. We called in Free Vegetable Friday. We received over 300 emails that night. These parents saying, we haven't had any produce in our home this year. So not only is it saving hundreds of thousands of cubic feet from the landfill, but it's feeding thousands of families and then raising livestock that feeds hundreds of families in return and so there really is almost no waste.

[Voiceover - Liz]

Kids were just thrilled. They would eat it right out of the bins. The food pantry also provides an opportunity for people to come help be a part of a solution.

[Text Display]

Heart 2 Heart Farms builds a mutually beneficial work-trade community where 50+ volunteers keep the farm running.

In partnership with the local Portland VA, they bring groups of Veterans to the farm as a sanctuary for PTSD healing.

[Voiceover - Tyler]

We have quite a few veterans that come out and spend time. We like to focus on helping vets that are coming back from deployment, back into the civilian sector. Veterans make wonderful volunteers. They're great contractors, amazing leaders.

[Voiceover - Tyler]

One, two, three. There we go.

[Voiceover - Tyler]

Seeing disabled vets do more than most fully capable people can on their best day, it's all about heart and passion and desire. And set. You know, there's no test in the world that can measure the heart of a champion.

[Voiceover - Liz]

Let's dig in. We've got salad over here.

[Voiceover - Liz]

To be able to support those who have made that sacrifice, it feels amazing to be able to give back, to open our home and our land to them, to help them heal, it's pretty incredible.

You know, when you go into the service, you are serving a higher purpose.

[Voiceover - Tyler]

When the goal is service and that takes priority over the dollars, it creates a different energy, a different movement. That service it fills a hole that can be challenging to fill otherwise. Hands in the soil is healing for everybody, regardless of their background.

[Voiceover - Liz]

People from all walks of life, and they all come together for a united purpose, what was inside was a passion to serve and a passion to help this country.

[Voiceover - Tyler]

What matters is inside. You can revolutionize your health. You can serve the community. You don't let self doubt or lack of experience or lack of resources stop you.

Everything's available if you just want it bad enough.

[Text Display]

Heart 2 Heart Farms has helped thousands of families in the surrounding community, along with food banks, corporations, and disaster relief efforts.

100,000 lbs. Of food per week is collected from local grocery wholesalers and retailers.

Of this, over 50,000 lbs. Of produce per week supports community families.

The remaining is used to feed the animals, which are provided to the greater community as either livestock or meat.

[Text Display]

Shell Rotella.

Thanks all veterans for their service.

#WhatMatterIsInside

*The appearance of U.S. Department of Defence (DoD) visual information does not imply or constitute DoD endorsement.*

[Sound]

Shell music.