Shell ROTELLA® Debuts Wreaths Across America Documentary as Part of “Unsung” Series
Jul 20, 2016
Shell ROTELLA® Debuts Wreaths Across America Documentary as Part of “Unsung” Series
HOUSTON – The Shell ROTELLA® brand takes a patriotic approach with their latest film in their “Unsung” documentary series. The newest installment highlights Wreaths Across America (WAA), a non-profit organization dedicated to honoring our fallen veterans for their service and sacrifice. Each year, WAA is committed to ensuring that each fallen U.S. hero is revered during the holiday season through the laying of a wreath at cemeteries nationwide. The film highlights the behind-the-scenes effort driven by truckers that makes the annual initiative a continuing success.
“The Shell ROTELLA® brand understands the impact of hardworking individuals and organizations who work day and night to help make a positive impact in the communities in which they live and serve,” said Chris Guerrero, global brand manager, Shell ROTELLA®. “It is important for us to acknowledge the sacrifice each and every hero gave to protect our nation, as well as highlight the Wreaths Across America program. These volunteers work effortlessly to not only remember and honor the fallen U.S. soldiers, but also continue to teach communities, schools, and veterans’ homes about their sacrifices.”
The new short-form documentary featured at (insert link) provides a glimpse into the hardworking efforts of Morrill Worcester, owner of Worcester Wreath Company and Founder of Wreaths Across America and his journey to the creation of the touching, and educational program.
Additionally, three other videos will be unveiled in 2016; the next which will highlight a female search and rescue team leader in Yosemite.
The “Unsung” series was unveiled in 2015 and is comprised of highly stylized, dynamic short-form films which capture the often-overlooked heroes who are working behind-the-scenes of almost every industry. From an ex-firefighter helping to rebuild a community after the devastating Hurricane Sandy to the dangerous work of a logger, and now the gripping story of one man’s annual tribute to our veterans, “Unsung” exposes the compelling stories of the hard work and perseverance that helps to drive our everyday lives.
For more information and to view past films, please visit http://rotella.shell.com/media/unsung.html.
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The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. * The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
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