Houston – Shell ROTELLA® has created the next installment of their short-form documentary series, Unsung – A life in the day of hard work. The newest film highlights Keith Allen and how his passion for quality barbeque, combined with his hard work and dedication enabled him to launch his own business where he serves up great barbecue. Unsung is a part of the continuing efforts by Shell ROTELLA® to tell the gripping stories of unsung heroes who are working in a variety of behind-the-scenes vocations across North America.

“The Shell ROTELLA® brand is turning up the heat up with our next hard working hero,” said Chris Guerrero, global brand manager, Shell ROTELLA®. “This segment of our Unsung series features a true barbeque pit master who understands hard work and knows there are no shortcuts to creating barbecue perfection.”

The documentary is making its debut in Concord, N.C. at the 32nd annual Shell ROTELLA® SuperRigs, the premier truck beauty contest for actively working trucks. The film featured at http://bit.ly/unsungBBQ provides a glimpse into the hard working life of Keith Allen, a barbeque master and restaurant owner who is dedicated to serving the best barbecue to his customers:

  • Keith Allen, owner of Allen & Son Bar-B-Que since 1970, is known for splitting hickory with a fiery vengeance and catering for local community gatherings. Keith grew up working on his grandparents’ farm in Burlington N.C. and around his father’s cooking. One Saturday afternoon in his late twenties, Keith was having a meal with some friends at a barbecue joint in Chapel Hill and knew he could do a better job at smoking meat and frying hushpuppies. Keith’s dedication to the “craft of ‘cue” begins at 2 a.m. each morning when he starts smoking fires and turning meat, and makes more than fifteen different desserts from his grandfather’s recipes. But what really brings people back for more is Keith’s dedication to his craft, and, of course, that vinegar-based Carolina barbecue.

“Every batch of barbeque is its own reward and is the result of passion, focus and a commitment to excellence,” says Guerrero. “Keith works hard to create the best quality barbecue for his customers and all of those qualities are something we can relate to – because we strive to create the best engine oil to support hard working drivers everywhere.”

From coast to coast, the Shell ROTELLA® Unsung series goes on the road to find and showcase the compelling, surprising and unexpected stories of the hard work that helps drive our everyday lives. Shell ROTELLA® introduced the series last fall and provided insight into the hard working lives of people working in construction, snow plowing, ranching, logging and farming. The original films have been viewed more than 1.8 million times on YouTube. The documentaries are featured at www.youtube.com/rotellaunsung and provide a glimpse into the hardworking lives of all our heroes.

To learn about the hard work Shell ROTELLA® is doing every day, visit www.Rotella.com, ‘Like’ Shell ROTELLA® on Facebook (www.facebook.com/ShellRotella) and follow Shell ROTELLA®on Twitter (www.twitter.com/ShellRotella). 

About Shell ROTELLA® Engine Oil

The Shell ROTELLA® brand is committed to making sure that hard working individuals can count on Shell ROTELLA® engine oils to help keep their trucks and equipment operating properly. The Shell ROTELLA® Energized Protection™ product portfolio is led by three premium heavy duty engine oils that are part of a tiered, easy to understand ladder of protection.  They include Shell ROTELLA® T6 Full Synthetic, Shell ROTELLA® T5 Synthetic Blend Technology and Shell ROTELLA® T Triple Protection® engine oils.

All Shell ROTELLA® heavy duty oils provide protection in three critical areas by helping to control acids, deposits and wear. The adaptive technology in Shell ROTELLA® allows the oil to protect across all driving conditions, physically or chemically reacting to the ever-changing needs of an engine, ensuring that Shell ROTELLA® customers will continue to enjoy the benefits of the engine oil that works as hard as they do.

Shell ROTELLA® is the No. 1 heavy-duty motor oil brand preferred and used among owner operator truck drivers. For more information about Shell ROTELLA® heavy duty engine oils visit www.Rotella.com or follow Shell ROTELLA® on Facebook or Twitter.

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

aKline & Company, “Global Lubricants Industry 2012: Market Analysis and Assessment.”


Shell Lubricants

Shell Media Line


Cautionary Note:

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.
These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”.
In this press release, joint ventures and associates may also be referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements.
Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions.
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(a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions;
(j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section.
Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2013 (available at www.shell.com/investor and www.sec.gov ). These risk factors also expressly qualify all forward looking statements contained in this press release and should be considered by the reader.
Each forward-looking statement speaks only as of the date of this press release, May 14, 2014. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

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