The tour travels across the US and Canada for 9 months visiting lube centers, truck stops, distributors, truck dealerships, NASCAR events and major industry trade shows. We educate our Hardworking customers and consumers on protection and support that they can expect from the entire Shell Rotella® product line.

The most innovative Road Show ever, features exciting displays and graphics recognizing hard working operators of diesel engines everywhere, including:

  • Freightliner Coronado Tractor
  • Double slide out trailer display to triple the total footprint for a truly impressive experience
  • Displays/interactive areas with touch screens to engage audiences
  • Information on the Future Trends of HD engine oil
  • Displays for Shell complete lubricant protection – Shell Gadus®, Shell Spirax® and Shell Rotella® ELC’s
  • Technology displays to assist truckers while on the road – iPads, smart phones, helpful apps
  • My Miles Matter Slot Machine
  • Million Mile Haul of Fame museum of all current inductees
  • Projector and portable screen for onsite classroom trainings
Event Schedule
Event Name City State/Provence Start Date End Date
Heartland Lubricants Sparta Wisconsin 2/9/2017 2/9/2017
World Ag Expo Tulare  California 2/14/2017 2/16/2017
Bassmaster Elite at Lake Okeechobee Okeechobee Florida 2/23/2017 2/26/2017
Orlando Freightliner Apopka  Florida 3/1/2017 3/1/2017
C & W Global Winter Garden Florida 3/2/2017 3/2/2017
Solomon Truck Parts Hialeah Gardens Florida 3/4/2017 3/4/2017
Tampa Truck Center Tampa Florida 3/6/2017 3/6/2017
J.H. Williams Oil Tampa Florida 3/7/2017 3/8/2017
Doggett Freightliner Pharr Texas 3/13/2017 3/13/2017
Doggett Freightliner Lorado Texas 3/15/2017 3/15/2017
Doggett Freightliner San Antonio Texas 3/16/2017 3/16/2017
Bassmaster Classic Houston Texas 3/23/2017 3/26/2017
Texas Enterprise at Missions Baseball San Antonio Texas 4/14/2017 4/14/2017
Apache Oil Pasedena Texas 4/21/2017 4/21/2017
Sayle Oil Memphis Tennessee 5/5/2017 5/5/2017
Quality Petroleum Little Rock Arkansas 5/8/2017 5/8/2017
D&M Carrier Oklahoma City Oklahoma 5/10/2017 5/10/2017
Quality Petroleum Oklahoma City Oklahoma 5/12/2017 5/12/2017
SuperRigs Tulsa Oklahoma 5/18/2017 5/20/2017
GALOT Motorsports Park - NTPA Benson North Carolina 6/2/2017 6/3/2017
Parmen Energy Chattanooga Tennessee 6/8/2017 6/8/2017
Budweiser Dairyland Super Nationals - NTPA Tomah Wisconsin 6/22/2017 6/25/2017
Cross Petroleum Billings Montana 6/29/2017 6/29/2017
UFA Barrhead Alberta 7/3/2017 7/3/2017
UFA Morinville Alberta 7/4/2017 7/4/2017
Summit International Taber Alberta 7/8/2017 7/8/2017
Bluewave Fleet Break Calgary Alberta 7/10/2017 7/10/2017
UFA Edmonton Alberta 7/12/2017 7/12/2017
Bluewave Fleet Break Lloydminster Alberta 7/14/2017 7/14/2017
Sparing Customer Appreciation Blythe Ontario 7/22/2017 7/22/2017
Westpier Port Colborne Ontario 7/24/2017 7/24/2017
Team Truck Center Toronto Ontario 7/28/2017 7/29/2017
Westpier Sarnia Ontario 7/31/2017 7/31/2017
Westpier Owen Sound Ontario 8/2/2017 8/2/2017
Empire Farm Days Seneca Falls New York 8/8/2017 8/10/2017
National Tractor Pulling Championship Bowling Green Ohio 8/17/2017 8/19/2017
Bassmaster Elite at Lake St. Clair Macomb County Michigan 8/24/2017 8/27/2017
Farm Progress Show Decatur Illinois 8/29/2017 8/31/2017
Quality Petroleum Jonesboro Arkansas 9/11/2017 9/12/2017
PPC Lubricants Jane Lew West Virginia 9/16/2017 9/16/2017
Great Lakes Peterbilt Portage Indiana 9/21/2017 9/22/2017
Dion & Sons Long Beach California 10/5/2017 10/5/2017
SC Lubricants Fontana California 10/7/2017 10/7/2017
Dion & Sons San Diego California 10/10/2017 10/10/2017




The 38th Annual Shell Rotella SuperRigs® will be held June 4-6, 2020 at Texas Motor Speedway in Ft. Worth, Texas. Click to learn more.

Earn rewards by joining MyMilesMatter

Every time you choose Shell Rotella® T Triple Protection, T5 Synthetic Blend or T6 Full Synthetic heavy duty engine oil and oil change services, you can earn Reward Miles redeemable for merchandise, gift cards and more. It’s free to join!