{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"How To Get More From Your Diesel Oil","text":"Here at Shell we believe the term Freight Ton Efficiency (FTE) should be adopted industry-wide, helping to take fuel economy a step further. Find out why.","links":[{"name":"How To Get More From Your Diesel Oil","value":"https://rotella.shell.com/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure.html"}]},"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://rotella.shell.com/en_ca/_jcr_content/root/header/inherited.model.json","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Inside Shell Rotella","value":"https://rotella.shell.com/en_ca.html"},{"name":"Info Hub","value":"https://rotella.shell.com/en_ca/info-hub.html"},{"name":"Freight Ton Efficiency: A Better Energy-Use Measure?","value":"https://rotella.shell.com/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure.html"}]},"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader","color":"inherited","model":{"title":"Freight Ton Efficiency: A Better Energy-Use Measure?","text":"\u003Cp\u003EWhile fuel economy and miles per gallon are the staple terminology used in the transportation industry, Shell believes another term – that takes the measure a step further – should be adopted industry-wide.\u003C/p\u003E\r\n","image":{"src":"https://rotella.shell.com/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/_jcr_content/root/main/section/page_header.shellimg.jpeg/1718758470213/starship-concept-truck.jpeg","alt":"starship-concept-truck-1","width":1900,"height":1200}},"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EFreight ton efficiency – or FTE for short – is an indication of how effectively energy is being used to transport cargo from A to B.\u003C/p\u003E\r\n\u003Cp\u003EIt’s calculated by multiplying the mass of goods being moved [in US tons] by the truck’s fuel economy [in US mpg] to create a ton-miles per gallon metric. The higher the FTE measurement, the better.\u003C/p\u003E\r\n\u003Cp\u003EBecause carbon dioxide emissions are directly related to the mass of fuel consumed, FTE also offers a crucial window on the CO\u003Csub\u003E2\u003C/sub\u003E-intensity of a driver’s work. High FTE values indicate a low CO\u003Csub\u003E2\u003C/sub\u003E intensity.\u003C/p\u003E\r\n\u003Cp\u003ETrucks exist to transport goods. Let’s consider two trucks with fuel economies of 10, and 7 mpg. One appears to be more fuel-efficient than the other. But if the 10 mpg truck was carrying 1 ton of goods, and the 7 mpg truck had a cargo of 20 tons, the picture changes completely.\u003C/p\u003E\r\n"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/standalone_asset","model":{"image":{"src":"https://rotella.shell.com/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/_jcr_content/root/main/section/standalone_asset.shellimg.jpeg/1718802463683/truck-graphic.jpeg","caption":"Figure 3, Why freight ton matters from Why Embrace Freight Ton Efficiency? White Paper, March 2020","alt":"truck-graphic-1","width":1900,"height":652}}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","colspan":6,"colstart":4,"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/list/list_item","model":{"title":"Accessible Version","text":"\u003Cp\u003EAccessible version of the Freight Ton Efficiency Visual\u003C/p\u003E\n\u003Cp\u003EThe visual shows ….\u003C/p\u003E\n\u003Cp\u003E \u003C/p\u003E\n\u003Cp\u003EOne truck carrying 1 ton of cargo gets 10 MPG.\u003C/p\u003E\n\u003Cp\u003EEquivalent to 10 ton-miles per gallon.\u003C/p\u003E\n\u003Cp\u003E \u003C/p\u003E\n\u003Cp\u003EOne truck carrying 20 tons of cargo gets 7 MPG.\u003C/p\u003E\n\u003Cp\u003EEquivalent to 140 ton-miles per gallon.\u003C/p\u003E\n"}}],"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/text_1707240464","model":{"text":"\u003Cp\u003EAs the mass of cargo increases, a truck’s fuel economy – expressed in mpg – reduces. But its FTE and carbon intensity will both improve.\u003C/p\u003E\r\n\u003Cp\u003EIt follows that, from an overall energy efficiency perspective, it’s always better to maximize loading, and minimize the number of trucks used. FTE as the central metric for fleet operation drives this operational strategy.\u003C/p\u003E\r\n"}},{"organism":"Quote.Small","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/quote","model":{"title":" ","text":"\u003Cp\u003E\"Freight ton efficiency is an essential freight transport metric because it stimulates the load-maximising behaviours required to improve energy efficiency and reduce carbon emissions\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\u003Cp\u003E \u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\u003Cp\u003EMegan Pino, Shell Rotella Global Manager\"\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/text_7831076","model":{"text":"\u003Cp\u003EEven if saving money on fuel isn’t a top priority, the direct link between fuel consumption and CO\u003Csub\u003E2\u003C/sub\u003E emissions means manufacturers and end-users alike are increasingly taking advantage of the fuel-economy benefits delivered by low friction, fuel efficient, engine oils – a trend Shell expects to keep growing.\u003C/p\u003E\n\u003Cp\u003EDrawing together all of the emerging energy-focused vehicle, engine, transmission and lubricant developments – and combining them with the high-loaded and \u003Cstrong\u003E\u003Ca href=\"https://rotella.shell.com/en_ca/info-hub/drivers-here-is-how-your-behavior-affects-fuel-economy.html\"\u003Econscientious driving style\u003C/a\u003E\u003C/strong\u003E motivated by freight ton efficiency will lead to dramatic improvements in energy and CO\u003Csub\u003E2\u003C/sub\u003E intensity.\u003C/p\u003E\n\u003Cp\u003EVersion 1.0 of Shell’s Starship truck, launched in 2018, achieved 178 ton-miles per gallon – a spectacular 2.48 times improvement oil over the current US average value… What will version 2.0 achieve?\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/text_811481216","model":{"title":"Related Video"}},{"organism":"StandaloneAsset","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/standalone_asset_120","model":{"title":"Innovation in Shell by Bob Mainwaring","video":{"src":"https://www.youtube-nocookie.com/embed/wXbgWaw2aDs","caption":"Freight Ton Efficiency"}}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/list_1665229840/list_item","model":{"title":"Read the transcript","text":"\u003Cp\u003EFreight Ton Efficiency - Video Transcript\u003C/p\u003E\n\u003Cp\u003EDuration: 02:57\u003C/p\u003E\n\u003Cp\u003EDescription: Video about what is freight ton efficiency and why it should be used, featuring Bob Mainwaring.\u003C/p\u003E\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\n\u003Cp\u003EBright, uplifting music.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“What Is Freight\u003C/p\u003E\n\u003Cp\u003ETon Efficiency\u003C/p\u003E\n\u003Cp\u003EAnd Why Should It Be Used?”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EBob Mainwaring is standing, filmed from the waist up in front of a Barcelona photo background featuring La Sagrada Familia. He is wearing a blue button down shirt with the Shell Rotella and Starship logos.\u003C/p\u003E\n\u003Cp\u003E[Title]\u003C/p\u003E\n\u003Cp\u003ERobert Mainwaring\u003C/p\u003E\n\u003Cp\u003ETechnology Manager For Innovation\u003C/p\u003E\n\u003Cp\u003EShell Lubricants\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EI had a heavy involvement in the development, design and construction of...\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003E...Starship version 1.0, especially with the metrics that we use to assess its performance.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EDrive by shot of a Starship truck. Aerial shot of Starship truck driving on a highway in the desert with green light streaks going around the truck.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EOne of those metrics was called freight ton efficiency. The efficiency with which we're transporting goods from point A to point B.\u003C/p\u003E\n\u003Cp\u003E[Animation sequence]\u003C/p\u003E\n\u003Cp\u003E“Freight Ton Efficiency”\u003C/p\u003E\n\u003Cp\u003ECopy above a United States of America outline with a Starship truck driving from west to east from point A to point B.\u003C/p\u003E\n\u003Cp\u003E“Distance Traveled (Miles) / Fuel Consumed (U.S. Gallons) X Weight Of Cargo (Tons)”\u003C/p\u003E\n\u003Cp\u003ECopy below the United States of America outline.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EThe most common measure of fuel efficiency is miles per gallon, or its European equivalent of liters per hundred kilometers.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“Miles Per Gallon (Mpg) Or Liters Per 100 Kilometers (L/100 Km)”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EIf we improve the engine efficiency, then we'll get an improved value of miles per gallon.\u003C/p\u003E\n\u003Cp\u003EIncreasing the weight of cargo will increase the amount of energy that's required to accelerate the truck, and to overcome the rolling resistance between the tires and the ground.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EDetail shot of a big engine in operation. Shots of cargo being loaded by forklift into the truck. View of road from window of a truck. Shot of man in the cab of the truck driving. View of highway from inside the truck. Front of truck and tires driving down the road.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EIf we take this literally, then we'll end up reducing the amount of cargo being carried...\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003E...and end up running a truck completely empty in order to achieve the very best number of miles per gallon. That's completely the opposite of what we really want to achieve.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003ELow angle view of a truck driving by. Close up of hands turning a steering wheel. Slow motion shot of truck drawing on first road.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EThat's where freight ton efficiency comes in.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EIf we multiply the tons of goods being carried by the miles per gallon achieved, then that combined metric will increase if we increase the amount of load that the truck's carrying, and if we improve the miles per gallon that the engine and the driveline are capable of achieving.\u003C/p\u003E\n\u003Cp\u003E[Animation sequence]\u003C/p\u003E\n\u003Cp\u003E“Weight Of Cargo x Mpg Will Increase With:”\u003C/p\u003E\n\u003Cp\u003ECopy below a one ton weight and fuel gauge icon sliding down from the top of the screen.\u003C/p\u003E\n\u003Cp\u003E“-Higher Truck Load”\u003C/p\u003E\n\u003Cp\u003E“-Improved MPG Of Engine And Driveline”\u003C/p\u003E\n\u003Cp\u003ECopy fades on to the right half of the screen.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EDoing that encourages a run slow, run heavy ethos, in which running the truck slowly, raising the weight of cargo will improve the overall efficiency of transporting goods.\u003C/p\u003E\n\u003Cp\u003E[Animation sequence]\u003C/p\u003E\n\u003Cp\u003E“Run Slow, Run Heavy”\u003C/p\u003E\n\u003Cp\u003ECopy above an arrow pointing down and labeled with “CO\u003Csub\u003E2\u003C/sub\u003E” copy, to show “low emissions”.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EA typical U.S. truck operates at about 50 percent cargo load and generally achieves about six and a half miles per U.S. gallon.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EWide shot of two blue trucks driving down the highway. Close up of the front of the truck while driving. Close up shot of man driving the truck, looking out towards the road.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“50% Cargo Load\u003C/p\u003E\n\u003Cp\u003EFuel Economy = 6.4 MPG”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EWith Starship version one, we managed to load the truck completely and still achieve a fuel economy of about nine miles per gallon.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EWide shot of Starship truck backing up to loading dock. Aerial view of Starship truck driving down highway with solar panel farm off in the distance. Starship truck driving on a smaller road while screen fading to the color red.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“100% Cargo Load\u003C/p\u003E\n\u003Cp\u003EFuel Economy = 8.94 MPG”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EA 2.48 times improvement in freight ton efficiency with a value of 178 ton miles per gallon achieved.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“2.48X Improvement In Freight Ton Efficiency\u003C/p\u003E\n\u003Cp\u003EWith 178 Ton Miles Per Gallon”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EAs we now turn our attention to Starship version two, we seek to push that freight ton efficiency as high as we possibly can.\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003C/p\u003E\n\u003Cp\u003EIf the whole American fleet of 2 million trucks were to take advantage of what we've discovered with Starship, then we could carry the same total amount of goods with just 1.1 million vehicles.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EWide shot of Starship truck in maintenance shop. Wide shot of a mechanic working on the Starship truck. Two mechanics talking to one another. Close up shot of Starship truck driving down highway with green light streaks going around the front of the truck.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“2 Million Trucks\u003C/p\u003E\n\u003Cp\u003ECould Be Reduced To\u003C/p\u003E\n\u003Cp\u003E1.1 Million”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring voiceover]\u003Cbr\u003E\n\u003C/p\u003E\n\u003Cp\u003EAnd if those 1.1 million vehicles were operating at the efficiency of the Starship at 8.94 miles per gallon, then the total CO\u003Csub\u003E2\u003C/sub\u003E emission from the American fleet would be reduced by 60 percent.\u003C/p\u003E\n\u003Cp\u003E[Video footage]\u003C/p\u003E\n\u003Cp\u003EAerial view of a Starship truck driving in the desert with green streaks of light flowing around the truck. Close up of the front of a Starship truck while a car passes on a highway. Wide shot of a truck driving down a dirt road while the sun sets behind it.\u003C/p\u003E\n\u003Cp\u003E[Text displays]\u003C/p\u003E\n\u003Cp\u003E“Total CO\u003Csub\u003E2\u003C/sub\u003E Emissions\u003C/p\u003E\n\u003Cp\u003EReduced By 60%’”\u003C/p\u003E\n\u003Cp\u003E[Bob Mainwaring]\u003C/p\u003E\n\u003Cp\u003EThat really does highlight the value of using freight ton efficiency as a lever for driving both environmental and economic change.\u003C/p\u003E\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\n\u003Cp\u003E“Shell\u003C/p\u003E\n\u003Cp\u003ELubricant Solutions”\u003C/p\u003E\n\u003Cp\u003ECopy next to Shell pecten on a white background.\u003C/p\u003E\n\u003Cp\u003E[Shell music fades out]\u003C/p\u003E\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\n\u003Cp\u003E“Shell.Us/Fleetadvantage”\u003C/p\u003E\n\u003Cp\u003ECopy below Shell pecten on a white background.\u003C/p\u003E\n\u003Cp\u003E[Shell mnemonic]\u003C/p\u003E\n"}}],"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/list_1665229840","model":{}},{"organism":"PromoSimple.Text","color":"brand1-subtle","id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/text_1633192638","model":{"title":"You May Also Be Interested In"}},{"organism":"PromoCard","color":"brand1-subtle","colspan":4,"id":"/content/shell/business/rotella/en_ca/info-hub/freight-ton-efficiency-a-better-energy-use-measure/jcr_content/root/main/section/promo_962275861_copy_638335981","model":{"title":"Drivers: Here’s How Your Behavior Affects your Diesel Truck's Fuel Economy","text":"\u003Cp\u003EYour actions can affect how much fuel you use in surprising ways. 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