The tour travels the country for 9 months visiting lube centers, truck stops, distributors, truck dealerships, NASCAR events and major industry trade shows. We educate our Hardworking customers and consumers on protection and support that they can expect from the entire Shell ROTELLA® product line.

The most innovative Road Show ever features exciting displays and graphics supporting the Energized Protection™ campaign, including:

  • Freightliner Coronado Tractor
  • Double slide out trailer display to triple the total footprint for a truly impressive experience
  • Displays/interactive areas with touch screens to engage audiences
  • Information on the Future Trends of HD engine oil
  • Displays for Shell complete lubricant protection – Shell Gadus®, Shell Spirax® and Shell ROTELLA® ELC’s
  • Technology displays to assist truckers while on the road – iPads, smart phones, helpful apps
  • My Miles Matter Slot Machine
  • Million Mile Haul of Fame museum of all current inductees
  • Projector and portable screen for onsite classroom trainings
Event Schedule
Event Name Start Date End Date Location City State
National Holiday Canada Day / Require DOT Reset Day 7/1/2016 7/1/2016 na na AK
Diamond International 7/5/2016 7/5/2016 Diamond Internation Grand Prairie AB
Glover International 7/7/2016 7/7/2016 Glover International Red Deer AB
Bluewave 7/8/2016 7/8/2016 TBD TBD TBD
Bluewave 7/9/2016 7/9/2016 TBD TBD TBD
Bluewave 7/10/2016 7/10/2016 TBD TBD TBD
Fleet Brake Open House  7/11/2016 7/11/2016 Fleet Break Calgary AB
Required DOT Reset Day 7/12/2016 7/12/2016 na na AK
Bluewave 7/13/2016 7/13/2016 TBD TBD TBD
Bluewave Energy  7/15/2016 7/15/2016 Bluewave Energy Grande Prairie AB
Tams 7/19/2016 7/19/2016 TBD Brooks AB
UFA High River 7/20/2016 7/20/2016 UFA High River AB
Required DOT Reset Day 7/21/2016 7/21/2016 na na AK
UFA - Athabasca 7/22/2016 7/22/2016 UFA Athabasca AB
UFA - Athabasca  7/24/2016 7/24/2016 UFA Athabasca  AB
UFA Vegreville, AB 7/26/2016 7/26/2016 UFA Vegreville AB
UFA - Vegreville  7/26/2016 7/26/2016 UFA Vegreville AB
UFA - TBD 7/28/2016 7/28/2016 UFA Vegreville AB
Required DOT Reset Day 7/29/2016 7/29/2016 na na AK
August Civic Holiday 8/1/2016 8/1/2016 na na AK
Mainline Fleet Customer Event 8/3/2016 8/3/2016 Mainline Fleet Regina SK
McComb Auto Customer Event  8/3/2016 8/3/2016 McComb Auto Estevan SK
Western Bearing Customer Event  8/5/2016 8/5/2016 Western Bearing Portage la Prairie MB
Required DOT Reset Day 8/6/2016 8/6/2016 na na AK
All Truck  8/10/2016 8/10/2016 All Truck Burlington ON
Rig Lube 8/11/2016 8/11/2016 Rig Lube Mississauga ON
National Tractor Pulling Championships (#4 ROTELLA® Cup Event) 8/18/2016 8/21/2016 TBD Bowling Green OH
Farm Progress 8/30/2016 9/1/2016 Farm Progress Show Boone NA
Bassmaster Elite 9/8/2016 9/11/2016 Mississippi River La Crosse WI
Bassmaster Elite 9/15/2016 9/18/2016 Mille Lacs Lake Mille Lacs MN
O'Reilly Headquarter Party 9/22/2016 9/22/2016 O'Reilly Auto Parts HQ Springfield MO
Dannys A Big Rig Resort 10/21/2016 10/21/2016 Dannys A Big Rig Resort Phoenix AZ
MHC 10/27/2016 10/27/2016 TBD Atlanta GA


Earn rewards by joining MyMilesMatter

Every time you choose Shell Rotella® T Triple Protection, T5 Synthetic Blend or T6 Full Synthetic heavy duty engine oil and oil change services, you can earn Reward Miles redeemable for merchandise, gift cards and more. It’s free to join!