The tour travels the country for 9 months visiting lube centers, truck stops, distributors, truck dealerships, NASCAR events and major industry trade shows. We educate our Hardworking customers and consumers on protection and support that they can expect from the entire Shell ROTELLA® product line.

The most innovative Road Show ever features exciting displays and graphics supporting the Energized Protection™ campaign, including:

  • Freightliner Coronado Tractor
  • Double slide out trailer display to triple the total footprint for a truly impressive experience
  • Displays/interactive areas with touch screens to engage audiences
  • Information on the Future Trends of HD engine oil
  • Displays for Shell complete lubricant protection – Shell Gadus®, Shell Spirax® and Shell ROTELLA® ELC’s
  • Technology displays to assist truckers while on the road – iPads, smart phones, helpful apps
  • My Miles Matter Slot Machine
  • Million Mile Haul of Fame museum of all current inductees
  • Projector and portable screen for onsite classroom trainings
Event Schedule
Event Name Location City State/Provence Start Date End Date
Vegreville Petroleum Vegreville Petroleum Vegreville AB 7/26/2016
Wainwright Petroleum Wainwright Petroleum Wainwright AB 7/28/2016
Mainline Fleet Customer Event Mainline Fleet Regina SK 8/3/2016 8/3/2016
Western Bearing Customer Event  Western Bearing Portage la Prairie
MB 8/5/2016 8/5/2016
Expressway Volvo Expressway Volvo Ayr ON 8/10/2016 8/10/2016
National Tractor Pulling Championships (#4 Rotella Cup Event) TBD Bowling Green OH 8/18/2016 8/21/2016
Farm Progress Farm Progress Show Boone IA 8/30/2016 9/1/2016
Bassmaster Elite Mississippi River La Crosse WI 9/8/2016 9/11/2016
Bassmaster Elite - Angler of the Year Mille Lacs Lake Mille Lacs MN 9/15/2016 9/18/2016
The Lubrizol Corporation The Lubrizol Corporation Wickliffe OH 9/27/2016 9/27/2016
Polsinello Fuels Polsinello Troy NY 10/4/2016 10/4/2016
Polsinello Fuels
Polsinello Westbury NY 10/6/2016 10/6/2016
NAPA Auto Parts NAPA Auto Parts Phoenix AZ 10/19/2016 10/19/2016
Danny’s Big Rig Resort Danny’s Big Rig Resort Phoenix AZ 10/21/2016 10/21/2016


Earn rewards by joining MyMilesMatter

Every time you choose Shell Rotella® T Triple Protection, T5 Synthetic Blend or T6 Full Synthetic heavy duty engine oil and oil change services, you can earn Reward Miles redeemable for merchandise, gift cards and more. It’s free to join!